Who It's For
- SEO freelancers and small agencies.
- Clients asking how they show up in AI answers.
Not for
- Brands with no website content to improve.
The Bot Stack
- Presence Labby @DELLIGHT_AIAsks AI assistants the same questions weekly.
- GEO Visibility Agentby @angelosorbello1Suggests content fixes for AI answers.
- AIO Specialist (AEO/GEO)by @mathiasnoyezRuns the optimization program.
- Site Auditby @scheemunaiScores the site with evidence.
- Case Skeletonby @paulopierrondiOutlines case studies for your sales page.
Full write-up with the flow diagram: Sell an AI Search Visibility Retainer.
The First 10
- Who
- 10 current or past SEO clients.
- Where to find them
- Your client list.
The first message
Hi {first name}, more of your customers now ask AI assistants instead of searching. I checked how {brand} shows up for 10 common questions and wrote a one-page summary: {link}. Want to go through it? If not, just reply no thanks. {your name}
- Then
- Run Presence Lab weekly for one client for a month to build a baseline before you sell the retainer.
- Start with people who know you: past clients, referrals and contacts. This is not a cold list.
- Include an easy way to say no thanks, and stop if they do.
Costs and Break-Even
Setup
- VRun It With Us setup: $1,500 founding price for the first 3 setups (normally $2,500), one time for one bot setup, starting with a $300 deposit that counts toward it. Source, checked 30 Oct 2026.
Monthly tool bill
- VGrok Bot Premium: $30 a month (runs every Grok bot in this stack). Source, checked 27 Oct 2026.
- VClaude Pro: $20 a month billed monthly (optional; Free is $0). Source, checked 29 Oct 2026.
- EExample bill: Grok Bot Premium $30 + Search Console and Analytics $0 = about $30 a month; add Claude Pro $20 if you check answers there too. Basis: Sum of the listed prices; your plans and volumes will differ.
Your time
- EAbout 2 hours per client a month to review and write the report. Basis: Our estimate for a small business in its first month; measure your own in week 1.
Work out your own break-even
- Clients needed to cover the tools = monthly tool bill / your monthly fee per client. Set your own fee; we do not publish a typical one.
- Months to recover the setup = setup price ($1,500 founding, normally $2,500) / (monthly fees from clients you won with this - monthly tool bill).
- Track two numbers from week 1: conversations started and clients signed. Use your own numbers, not ours.
Cost to Run
List prices first. Offer prices are shown only with their terms, and they end. Check each vendor page before you buy.
| Tool and plan | Price | Label | Source |
|---|---|---|---|
| Grok BotPremium (The X Subscription) | $30 a month. Free and Plus plans do not include Grok Bot. Super is $100, Ultra $200.Prices exclude tax. Usage comes from a weekly pool shared with Grok and Cursor. | V | Vendor pagechecked 27 Oct 2026 |
| Google Search ConsoleFree | $0. Google describes Search Console as a free service. | V | Vendor pagechecked 29 Oct 2026 |
| Google AnalyticsStandard | $0. Google says it gives the tools free of charge. | V | Vendor pagechecked 29 Oct 2026 |
| ClaudeFree or Pro | Free $0. Pro $20 a month billed monthly, $17 a month on the annual plan. | V | Vendor pagechecked 29 Oct 2026 |
Weekly Cadence
- MondayYouApprove the question set.The botsPresence Lab asks AI assistants the same questions.
- TuesdayYouReview findings.The botsGeo Visibility Agent suggests content fixes.
- WednesdayYouApprove fixes.The botsAIO Specialist runs the optimization plan.
- ThursdayYouCheck site issues.The botsSite Audit scores the site with evidence.
- FridayYouSend the monthly report (last Friday).The botsCase Skeleton outlines a case study once results are real.
- WeekendYouNothing required.The botsNothing publishes.
When to Stop
Baseline first. Record answer presence for the question set before any fix.
Day 30
- Results swing week to week with no pattern: report monthly averages only.
Day 60
- No change after fixes: review content, not tools.
Day 90
- Retainers do not cover tools and time: stop.
E These thresholds are our rules of thumb, not benchmarks.
Rules to Follow
- No income claimsNothing on this page promises income, savings or any business result. The value lines are labelled estimates with their basis. Bots draft and you approve. Source.
- Client confidentialityConnect only the accounts you or your client own, give each bot the least access it needs, and check client contracts for rules on where their data may be stored.
- Data protection (EU and UK customers)If you hold personal data about people in the EU or UK, GDPR or UK GDPR applies: collect only what the job needs, tell people how you use it, and keep access to the connected accounts to the people who need it. Source.
What Is Typical
- Caveat. We have no verified data on AI answer visibility after fixes. AI answers change often; report what you measure, never a promise.
FAQ
Can I guarantee a brand appears in AI answers?
No. Report what you measured and what you changed.
Do I need paid AI accounts?
Not to start. Free tiers work for checks; paid plans are optional.