Who It's For
- SEO freelancers growing into an agency.
Not for
- Agencies with a full delivery team already.
The Bot Stack
- Lead Scoutby @itsryanlenkFinds local businesses with search gaps.
- Site Auditby @scheemunaiAudits each prospect.
- SEO Teamby @fatjoedaviesRuns the five-role SEO team per client.
- Geo-Targeted SEO Publisherby @coreyganimPublishes local pages.
- Reply Deskby @lonzom10Drafts review replies.
Full write-up with the flow diagram: Run a Local SEO Agency with a Bot Team.
The First 10
- Who
- 10 local businesses you know with weak search presence.
- Where to find them
- Past clients, referral partners and your local business group.
The first message
Hi {first name}, I ran a quick check on {business}: {one gap}. I can fix this and handle your review replies under one monthly plan. Want the full audit? If not, just reply no thanks. {your name}
- Then
- Audit your 10 with Site Audit and send the top finding to each.
- Start with people who know you: past clients, referrals and contacts. This is not a cold list.
- Include an easy way to say no thanks, and stop if they do.
Costs and Break-Even
Setup
- VRun It With Us setup: $1,500 founding price for the first 3 setups (normally $2,500), one time for one bot setup, starting with a $300 deposit that counts toward it. Source, checked 30 Oct 2026.
Monthly tool bill
- VGrok Bot Premium: $30 a month (runs every Grok bot in this stack). Source, checked 27 Oct 2026.
- EExample bill: Grok Bot Premium $30 + GitHub, Search Console and Gmail $0 = about $30 a month. Basis: Sum of the listed prices; your plans and volumes will differ.
Your time
- EAbout 1 hour per client a week. Basis: Our estimate for a small business in its first month; measure your own in week 1.
Work out your own break-even
- Clients needed to cover the tools = monthly tool bill / your monthly fee per client. Set your own fee; we do not publish a typical one.
- Months to recover the setup = setup price ($1,500 founding, normally $2,500) / (monthly fees from clients you won with this - monthly tool bill).
- Track two numbers from week 1: conversations started and clients signed. Use your own numbers, not ours.
Cost to Run
List prices first. Offer prices are shown only with their terms, and they end. Check each vendor page before you buy.
| Tool and plan | Price | Label | Source |
|---|---|---|---|
| Grok BotPremium (The X Subscription) | $30 a month. Free and Plus plans do not include Grok Bot. Super is $100, Ultra $200.Prices exclude tax. Usage comes from a weekly pool shared with Grok and Cursor. | V | Vendor pagechecked 27 Oct 2026 |
| GitHubFree | $0 for individuals and organizations, unlimited public and private repositories. | V | Vendor pagechecked 29 Oct 2026 |
| Google Search ConsoleFree | $0. Google describes Search Console as a free service. | V | Vendor pagechecked 29 Oct 2026 |
| GmailNo cost plan | $0, 15GB storage per user | V | Vendor pagechecked 27 Oct 2026 |
Weekly Cadence
- MondayYouPick prospects.The botsLead Scout finds local businesses with search gaps.
- TuesdayYouReview audits.The botsSite Audit audits each prospect.
- WednesdayYouApprove the client plan.The botsSEO Team runs the five-role plan per client.
- ThursdayYouApprove pages.The botsGeo-Targeted SEO Publisher publishes approved pages.
- FridayYouApprove review replies.The botsReply Desk drafts review replies.
- WeekendYouNothing required.The botsNothing publishes.
When to Stop
Baseline first. Write down clients, hours per client and churn.
Day 30
- Audits miss obvious issues: check them by hand.
Day 60
- Hours per client are not lower: drop a bot.
Day 90
- Retainers do not cover tools and time: stop.
E These thresholds are our rules of thumb, not benchmarks.
Rules to Follow
- Fake reviews and review suppression (US)The FTC rule on consumer reviews bans fake or false reviews, buying reviews, and suppressing negative reviews by threats or false claims. A bot must never write a review or pose as a customer. Source.
- Outreach rulesRules on cold email, calls and texts differ by country. Start with people who know you, keep volumes low, identify yourself, and stop when someone says no.
- No income claimsNothing on this page promises income, savings or any business result. The value lines are labelled estimates with their basis. Bots draft and you approve. Source.
- Data protection (EU and UK customers)If you hold personal data about people in the EU or UK, GDPR or UK GDPR applies: collect only what the job needs, tell people how you use it, and keep access to the connected accounts to the people who need it. Source.
What Is Typical
- V89% of consumers expect business owners to respond to reviews, and 42% say they are unlikely to use a business that ignores its reviews. Sample: 1,002 US adults (BrightLocal Local Consumer Review Survey 2026, SurveyMonkey panel) (2026). Source, checked 27 Oct 2026.
- VOnly 51% of small business owners say they respond to reviews, and 47% have fewer than 20 Google reviews. Sample: 1,002 US owners of local businesses with 1 to 50 employees (BrightLocal Small Business Marketing Report 2026) (21 Oct 2026). Source, checked 27 Oct 2026.
- Caveat. These are review surveys, not results for agencies using bots.
FAQ
Does it write reviews?
No. It drafts replies to real reviews only.
Is outreach automatic?
No. You approve and send.