Research Lead
Description
What it does
- Defines ideal customers.
- Scores prospects.
- Researches competitors.
- Writes briefs.
Who it's for
- Founders
- Sales teams
- Consultants
How to set it up
- Time to Set Up
- About 15 minutes (our estimate)
- Difficulty
- Beginner
- Tools Needed
- Grok Bot: Grok Bot account needed
- Read the bot page to check it fits your work.
- Add it to Grok Bot from the official share link.
- Run it once on a small, real task.
- Review the result and adjust your instructions.
Research Lead Install Guide
Research Lead, made by Josh Moulton, takes a business idea and turns it into a checked list of prospects. It defines your ideal customer, sets up a way to score them, builds prospect lists, looks into competitors and their pricing, and prepares notes on likely objections and briefs for outreach.
It backs up what it finds with sources and never contacts anyone itself, so all outreach stays with you. The creator suggests pairing it with a companion bot that pulls knowledge from podcasts, which can add context about your market. Keeping research and outreach separate also means you can review every name and claim before your company is attached to a single message. A short list of well-researched prospects tends to produce better first conversations than a long list built in a hurry.
It suits founders testing a new idea, sales teams entering a new market and consultants preparing pitches. Be specific about who you think the customer is, check a sample of the prospects it lists and use its objection notes to prepare before your first calls.
- Install Path
- Official share link. Choose Get it on this page, then press Add to Grok Bot on the official x.ai page and read the terms it shows before you accept.
- Price Tier
- Free to add from the share link. You need a Grok Bot account.
- Connectors
- None required.
- Difficulty
- Beginner
- Time to Set Up
- About 15 minutes (our estimate)
- Creator
- Josh Moulton
Worked Example: Testing a bookkeeping service idea
Example only: an illustration of how a session could go, not a real client, case or result.
- You describe a bookkeeping service for dental clinics.
- It defines the ideal clinic by size and location.
- It scores and lists thirty clinics with sources.
- It compares three competitors and their prices.
- It writes objection notes and a brief for your first calls.
Run It With Us
Get It Set Up For You
Short on time? We can set up Research Lead on your own accounts, test it with you and hand it over working.
- $1,500 founding price for the first 3 setups (normally $2,500). $300 deposit, counted toward it.
- We never ask for your passwords
- Bots draft, you approve
Ask a question first · See how Run It With Us works · No promise of income or results (disclaimer).
Original source
Found via x.aiResults to Expect Our rough estimate of value to the business, not a promise or income claim
- A ready prospect list.
- You do the outreach.
Our estimate, not a promise or a typical result. Results depend on your effort, skills, market and costs.
Tips and pitfalls
- Be specific on customers.
- Check a sample.
- Prepare for objections.
Questions
What does Research Lead produce?
An ideal customer profile, scoring, prospect lists, competitor research, objections and briefs.
Does it contact prospects?
No. It never contacts anyone.
Does it cite sources?
Yes, for what it finds.
Is Research Lead free to use?
It is free to add from the share link, but you need a Grok Bot account.
How long does it take to set up Research Lead?
Our estimate is about 15 minutes.
Related links
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Related guide: Grok Bot Templates