When It Matters
Description
What it does
- Learns what matters.
- Keeps watch.
- Messages rarely.
- Suggests topics.
Who it's for
- Owners
- Founders
- Managers
How to set it up
- Time to Set Up
- About 10 minutes (our estimate)
- Difficulty
- Beginner
- Tools Needed
- Grok Bot: Grok Bot account needed
- Read the bot page to confirm it fits.
- Add it to Grok Bot from the official share link.
- Give it one thing you check every week.
- Agree with it on what counts as a change worth a message.
- Add more topics once the alerts feel right.
When It Matters Install Guide
When It Matters, made by Hiten Shah, takes over the things you keep checking by hand. You tell it what you are watching, such as a competitor's pricing page, a regulation in progress or a supplier's lead times, and it works out which change would actually alter your decision.
From then on it keeps watch and only messages you when that kind of change happens, so you stop refreshing pages that rarely say anything new. If you are not sure what to watch, it can look at what already holds your attention and point out the open stories that are still developing.
It suits owners, founders and managers who lose small chunks of time to repeat checking. Give it one or two topics to start, explain the decision each one feeds into and tell it when a message was not worth sending so its sense of what matters gets sharper.
- Install Path
- Official share link. Choose Get it on this page, then press Add to Grok Bot on the official x.ai page and read the terms it shows before you accept.
- Price Tier
- Free to add from the share link. You need a Grok Bot account.
- Connectors
- Public sources it watches for you.
- Difficulty
- Beginner
- Time to Set Up
- About 10 minutes (our estimate)
- Creator
- @hnshah
Worked Example: Watching a supplier price
Example only: an illustration of how a session could go, not a real client, case or result.
- You keep checking whether your packaging supplier has raised prices.
- You tell the bot you would switch suppliers above a 10 percent rise.
- It watches the supplier's price list and news.
- Three weeks later it messages you about a 12 percent increase.
- You start quotes with two other suppliers that day.
Run It With Us
Get It Set Up For You
Short on time? We can set up When It Matters on your own accounts, test it with you and hand it over working.
- $1,500 founding price for the first 3 setups (normally $2,500). $300 deposit, counted toward it.
- We never ask for your passwords
- Bots draft, you approve
Ask a question first · See how Run It With Us works · No promise of income or results (disclaimer).
Original source
Used in
Results to Expect Our rough estimate of value to the business, not a promise or income claim
- Fewer pointless checks.
- Needs a clear decision rule.
Our estimate, not a promise or a typical result. Results depend on your effort, skills, market and costs.
Tips and pitfalls
- Start with one topic.
- Explain the decision.
- Give feedback.
Questions
What does When It Matters do?
Watches something you keep checking and messages you only when it would change your decision.
What if I don't know what to watch?
It can suggest unfinished stories from what already has your attention.
Who made When It Matters?
Hiten Shah.
Is When It Matters free to use?
It is free to add from the share link, but you need a Grok Bot account.
How long does it take to set up When It Matters?
Our estimate is about 10 minutes.
Related links
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