Turn Each Product Release into a Launch Campaign
Release notes become an email, a video walkthrough, carousels and scheduled posts.
How It Works
| # | Who | Input | Does | Output |
|---|---|---|---|---|
| 1 | Release To Social Campaign | Releases and Product pages | Drafts social posts | Hand-off to Ship Note |
| 2 | Ship Note | Output from Release To Social Campaign | Writes the email | Hand-off to Website Highlight Video Maker |
| 3 | Website Highlight Video Maker | Output from Ship Note | Makes a walkthrough | Hand-off to Carousel Publisher |
| 4 | Carousel Publisher | Output from Website Highlight Video Maker | Builds carousels | Hand-off to you |
| 5 | You | Output from Carousel Publisher | Approve launch assets | Launch email, Walkthrough video and Social posts |
Money Potential: $$ Medium Our estimate of relative earning potential, not a promise or income claim
$200 to $2k/mo Estimate. Assumes a small lift in activation and upgrades. Not a promise of income. Disclaimer
Our estimate. Assumes releases can win back or upsell existing users.
Money tiers are our estimates (labelled Estimate) of relative earning potential, each with its assumption. They are not promises, income claims or advice. Results depend on your market, offer and effort.
How It Makes Money
- Customers learn what is new and come back.
- Every release markets itself.
- Estimate math: A small lift in activation and upgrades = about $200 to $2k a month.
Who It's For
- SaaS teams and app makers.
- Small brands
- Social media freelancers
What It Does
- Release To Social Campaign: Turns releases into social posts.
- Ship Note: Writes the changelog and email.
- Website Highlight Video Maker: Makes a narrated walkthrough.
- Carousel Publisher: Builds carousels and queues them.
How to Set It Up
- Time to Set Up
- About half a day (our estimate)
- Difficulty
- Intermediate
- Tools Needed
- Grok Bot: Grok Bot account needed
- GitHub: Free plan available
- Postiz: Check the vendor's pricing
- Slack: Free plan available
- PostNitro: Check the vendor's pricing
- LinkedIn: Check the vendor's pricing
- Instagram: Check the vendor's pricing
- Threads: Free plan available
- TikTok: Free plan available
- Add the 4 bots in the stack: Release To Social Campaign, Ship Note, Website Highlight Video Maker and Carousel Publisher.
- Connect the tools they use, starting with GitHub, Postiz, Slack, PostNitro, LinkedIn; the full list is below.
- Write a short brief: who you serve, what you sell and what each bot must never do.
- Run each bot once, in the order shown in the flow, and check every output by hand.
- Fix instructions where results were off, then run the whole flow end to end.
- Schedule the routine parts and keep an approval step before anything reaches a customer.
The Bot Stack
GitHub
Postiz
Slack 
Grok
PostNitro
LinkedIn
Instagram
Threads
TikTok Cost to Run Our estimate of relative earning potential, not a promise or income claim
A Grok Bot plan, plus an account on each tool the stack connects to: GitHub, Postiz, Slack, Grok, PostNitro, LinkedIn, Instagram, Threads, TikTok. We show a price only when we have checked it on a public page, with the source and date below.
Guardrails
- Nothing is posted publicly without your OK.
- Check every number and claim before it goes public.
Results to Expect Our estimate of relative earning potential, not a promise or income claim
- Our estimate: $200 to $2k a month. Basis: a small lift in activation and upgrades. Not a promise of income.
- What you should see first: launch email, walkthrough video and social posts.
Our estimate, not a promise or a typical result. Results depend on your effort, skills, market and costs.
Tips and Pitfalls
- Keep a human approval step before anything is posted.
- Use images you own or have rights to.
- Start with one customer segment and add more only when the flow runs cleanly.
Questions
How much money can you make if you turn each product release into a launch campaign?
Our estimate is $200 to $2k a month, assuming a small lift in activation and upgrades. It is an estimate, not a promise; results depend on your market, offer and effort.
What tools do I need to turn each product release into a launch campaign?
The 4 bots in the stack, plus GitHub, Postiz, Slack, PostNitro and LinkedIn. Each tool may need its own plan.
How long does this setup take?
Our estimate is half a day for a first end-to-end run at intermediate level. Plan a few more runs to tune it.
Related Links
Sources
Inspired by GrokBot101 (GTM roster use case). Steps and wording are our own.
- Release To Social Campaign, source by elie2222
- Ship Note, post by @sol_wright7 · share page
- Website Highlight Video Maker, post by @DaroFrostad · share page
- Carousel Publisher, source by postnitro
Labels: V verified by us on the linked page, Estimate our own estimate, A the creator's own claim. This page is our own write-up; the bots belong to their creators.
More Grok Bot ideas: Grok Bot Use Cases · Use Grok Bot to Make Money